Oh I do reich to be beside the seaside! Colossal building once meant to be “The Fuhrer’s answer to Butlin’s” is converted into luxurious holiday apartments and hotel

A former Nazi retreat dubbed the ‘Hitler Hotel’ is being transformed into luxurious holiday apartments for tourists.

The 10,000 room building, originally commissioned by Adolf Hitler in 1936 and designed by Clemens Klotz, was intended to provide leisure activities for German workers and spread Nazi propaganda.

The deserted building prior to construction

The deserted building prior to construction

But the start of the Second World War in 1939 put a stop to the project in Prora – a beach resort in Germany – and the colossal structure has been left to rot.

Now, the once drearily grey and abandoned building is being transformed into a range of luxury holiday apartments and a hotel complete with spa and sauna, pool, gym and sea views galore.

The lobby design for the new hotel

The lobby design for the new hotel

After years of seeking planning permission – made difficult by the sites formal heritage listing – two separate resorts are being built by companies Neues Prora and Metropole Marketing.

The complex is set to open in October although building work will continue until 2016.

It consists of eight identical buildings, stretching over 4.5 kilometres and sitting roughly 150 metres from the beach in the seaside resort of Binz in Rgen.

The exterior of the former 'Hitler Hotel'

The exterior of the former ‘Hitler Hotel’

In total, there will be 430 tastefully-designed apartments, including both condominiums and hotel-style flats with prices ranging from 70,700 – 301,000.

There will also be a small range of penthouses and larger spaces available with the biggest penthouse stretching over a whopping 350m(2) and burning a hole of 1,140,000 in the buyer’s pocket.

Instead of a front-door, guests and property owners will be greeted by a lavish entrance and driveway, decorated with colourful flower arrangements, lush nature and the rush of the ocean in the background.

The room design for one of the apartments

The room design for one of the apartments

There will be a reception and lobby, with hotel-style service on hand for everyone. Free access to swimming pools, communal areas, spas, shops, restaurants, an array of saunas and a fitness studio is also included.

The original building was created under the ‘Strength Through Joy’ programme designed to provide leisure activities for German workers and spread Nazi propaganda.

Boasting 10,000 rooms, it was designed to house 20,000 holidaymakers with the idea that every worker deserved a holiday on the beach.

The deserted building prior to construction

The deserted building prior to construction

The architectural plan stated that all rooms should overlook the sea, while corridors and sanitation are located on the land side.

Hitler’s plans for Prora were ambitious – he wanted a resort built that was the mightiest and largest to exist of its kind. At the same time he also wanted to be able to convert into a military hospital in case of war.

The maisonette design for the Hitler Hotel being turned into luxury apartments

The maisonette design for the Hitler Hotel being turned into luxury apartments

However, his dreams were never realised due to the onset of the Second World War which meant all building work was halted. The blocks remained as empty shells, later being used to house refugees before being invaded by the Soviet Army.

Now this particularly striking example of Third Reich architecture is finally being put to use in the way it was intended, just a little differently.

The reception design

The reception design

The decision has been met with some scepticism from Binz locals who feel there is already too much tourism.