From negative tripadvisor reviews to ‘adverts’
“I do like the little quirky drawings the staff sometimes do, but so far this one has beaten them all for reaction. All the staff are gobsmacked about it too.”
Contrary to what the send-up sign may suggest, the Manchester-based manager says TripAdvisor comments mean a lot to him.
Arlo said: “I check what’s being said on there every day. We do genuinely take all comments seriously. It’s really useful to see what the customers have been saying and to take on board feedback.
“We generally get good feedback and five star ratings all the way. We are always quite busy.”
According to Arlo, the offending homemade porridge is actually a winner for many customers.
Arlo said: “They tell us it’s great. Many of them actually come here instead of having it at home because they say it’s so good. It must be, because it only costs pennies to make it for yourself at home.
“Sometimes people not liking your food is part of it all, though.
“It would have been much better if she could have just spoken to us there and then about what she thought, but some people must find complaining face-to-face hard.”
The Stockport cafe is now poised to take on any further downers with a light-hearted slogan.
He said: “There will be a few good ones in the pipeline, so you’ll have to wait and see!”
Arlo Calderbank, 27, manager at the Nook Neighbourhood Café in Stockport, Greater Manchester, was stunned by the vitriolic comments left on the popular review website.
Rather than let the reviews get him down, Arlo instead began writing them on the black board in a series of tongue-in-cheek messages, which have gone viral online – clocking up more than 12,000 likes and 2,000 shares.
Other boards that Arlo has produced using negative TripAdvisor reviews include “Free cake, unlimited refills, false advertising” and “The finest (undercooked) porridge in town”.
Another read: “Come into our cafe that Gary from TripAdvisor said was ‘small and cramped’. We’re called Nook, for a reason Gary. (We don’t really know what you were expecting).”
Arlo said: “The customers have been loving the signs. They’ve been telling us how funny they are.
“The idea was just to try and do something a bit different. But now it’s really taken off.
“The lady’s comment was quite disappointing because we try to provide the best service at all times. Seeing the comment pop up on TripAdvisor was a bit of a shame.
“I was working when the lady complained. I remember her face. She wasn’t particularly happy, she had a bit of a grumble and we gave her a refund.
“The next thing there was a nasty comment left on TripAdvisor.”
Various barristers at the café had begun putting silly sayings on the café A-board for a bit of banter and a laugh.
However it was Arlo’s porridge putdown, which read ‘come in and try the worst porridge that one woman on TripAdvisor had in her life’, which went viral.
Arlo said: “I’m gobsmacked about the amount of shares and reaction the sign has had on social media.
A café owner is hitting back at negative TripAdvisor reviews – by writing them up on their A-board in bid to lure in customers with ‘the worst porridge one woman had in her life’.