Feathery fashionistas: Photography project gives vibrant chickens and roosters the professional model treatment

This unique photography series really is for feathery fashionistas, showing off the vibrant beauty of a variety of CHICKENS.

Shot in environments and styles more suited to professional models than humble birds, the chickens and roosters pop against the black backgrounds.

Pic by Moreno Monti / Matteo Tranchellini / Caters

They were brought to life by Italian photography pair Moreno Monti and Matteo Tranchellini, who, in total, have snapped more than 200 photos of 100 diverse types of chickens.

The idea for the series came about when Matteo, 50, went in search of a Concincina hen as a pet for his studio in Milan.

Having visited the Milona Aviary Exhibition in search for such a bird, he discovered the beauty of the other show birds in attendance.

Pic by Moreno Monti / Matteo Tranchellini / Caters

He and Moreno, 53, later worked with the exhibition’s community to photograph some of the birds that had been in attendance.

Matteo said: “We simply wanted to portray the innate elegance that these stunning creatures  behold.

“We admired the fascinating details that mother nature bestowed upon them and we hoped to express that, through the photographs, the miracle of mother nature.

Pic by Moreno Monti / Matteo Tranchellini / Cater

“The chickens and roosters were so natural that it was if the birds were like undiscovered models and had been waiting for their moment in the spotlight.

“We hoped the audience would be awestruck by the details and beauty of not only their exotic plumage but also with their apparent personalities.”

Now, the pair hope to turn their images into a book, thanks to the help of a Kickstarter campaign.

Pic by Moreno Monti / Matteo Tranchellini / Caters

Finishing on in April 2018, the book has already reached its target of $9,925.

Moreno said: “We knew we couldn’t be the only ones that fell in love with these beautiful birds, but the response was way above our expectations.

“They were just themselves and had a natural ability to move in front of the camera.

Pic by Moreno Monti / Matteo Tranchellini / Caters

“We wanted to capture them in their natural state of being with all its elegance.

“The funny thing is that many of the breeders were worried that the birds were not posed according to the breed standard.

“Instead, what they didn’t understand was just how well the birds had done their homework – they were natural born posers.”

To see more of Kickstarters work https://www.kickstarter.com/projects/chicks/book-0?ref=e12pu2