The final straw? The world’s first collapsible, reusable straw which fits on your keys and could help save the planet

THIS is the world’s first collapsible, reusable straw which could go some way to saving the planet. 

The FinalStraw was designed by duo Emma Cohen and Miles Pepper after the pair became fed up with seeing oceans polluted with plastic waste. 


It’s thought Brits use up to use 8.5 billion straws a year, with Americans using 500 million DAILY. 

That means in the States alone enough straws are used to wrap around the earth 2.5 times each day. 

Emma and Miles say their new design could go some way to reducing plastic use around the world. 


There are already proposals to ban straws and cotton buds in England as part of the government’s bid to cut plastic waste.

And Theresa May has said plastic waste was “one of the greatest environmental challenges facing the world”.

The FinalStraw allows users to carry a straw with them at all times in a case on their keys.

And it even has a cleaning squeegee, which also fits into the case. 

Designed to last a lifetime it can be used in hot and cold drinks and can be washed. 


Inventor Emma said: “Just one FinalStraw can save 584 plastic ones from entering our oceans and lamdfills each year.

“It comes with a lifetime guarantee. 

“Because they are so lightweight straws blow into the water where they head out to sea and harm wildlife.

“Plastic straws cant be recycled. They don’t decompose and they pollute our land and our oceans.”

The FinalStraw costs just over £7 and can be shipped to the UK.